Mainstream TV Networks vs Streaming Platforms: The Transformation of Competition and the Emergence of New Content, within the Context of Diverse Viewer Demands and Adaptation

Linear broadcasts have long been recognized as established television formats, relying on scheduled programming via cable. In contrast, on-demand streaming operate on viewer-driven consumption, with Netflix, Disney+, and niche players serving as key industry players. As media consumption habits shift, rivalry between broadcast stations and streamin

read more